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Whether you’re building a new website, creating or redesigning your logo, creating a unique brand image or planning a major event the questions below will help you to evaluate the scope of your project. Answer as many of the questions as you can, and we will help you with the rest.

Taking the time to fill this out as detailed as possible will ensure better results. If you’re not ready to fill out a questionnaire like this right away then you may not be ready to start the design process yet, if this is the case don’t worry we’ll put our consultant hats on and assist you with working out the details of each question.

Have fun answering the questions and please provide as much detail as possible!

Simplified Design Brief
Download PDF document here
Download Word document here

1. How do you want visitors to describe your business? List as many descriptive words as you can.
2. Describe your target audience. How old are they and what do they do for a living?
3. Who is your main competition and what do you do better and/or different than them? Feel free to comment on the design of your competitor’s campaigns.
4. (A) How would you like someone to react when they first see the design? (B) What is the most important thing you want people to do when they see your design?
5. What do you think is the most important aspect of your project? What should people notice first?
6. Do you have official branding guidelines that must be adhered to? What is your budget? (Don’t let this question stress you out, knowing your budget helps define the project. The higher the budget the more you can expect from your website. If your budget is very restricted then we can have an open conversation about what’s best for you and what you’re trying to accomplish.)
7. List a few designs that you like and what you like about them. If applicable, list features that you do not like about them as well.